{"id":2808,"date":"2025-08-05T00:43:06","date_gmt":"2025-08-05T00:43:06","guid":{"rendered":"https:\/\/artts.io\/?p=2808"},"modified":"2025-08-05T00:45:25","modified_gmt":"2025-08-05T00:45:25","slug":"why-did-we-create-artts-2","status":"publish","type":"post","link":"https:\/\/artts.io\/index.php\/2025\/08\/05\/why-did-we-create-artts-2\/","title":{"rendered":"Art Certification: Why it&#8217;s becoming essential for artists and market professionals? An art market in full transformation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2808\" class=\"elementor elementor-2808\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-054593a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"054593a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c51d74f\" data-id=\"c51d74f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76837e9 elementor-widget elementor-widget-text-editor\" data-id=\"76837e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.8 - 02-10-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<article><div class=\"l\"><div class=\"l\"><section><div class=\"hz ia ib ic id\"><p><span style=\"font-weight: 400;\">The art market has profoundly evolved over the last ten years. The rise of online sales, the globalization of buyers, and the proliferation of digital galleries and platforms have disrupted the rules of the game. In this dematerialized environment, <\/span><b>art certification<\/b><span style=\"font-weight: 400;\"> has become a fundamental tool to <\/span><b>protect artists<\/b><span style=\"font-weight: 400;\">, <\/span><b>reassure buyers<\/b><span style=\"font-weight: 400;\">, and <\/span><b>guarantee traceability<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><b>Opportunities and pitfalls of digital technology<\/b><\/p><p><span style=\"font-weight: 400;\">Buying a piece of art from a smartphone has become commonplace. But this ease of access has a downside: the proliferation of frauds, copies, and counterfeits. The massive dissemination of artwork visuals on social media has allowed counterfeiters to easily reproduce works &#8220;in the manner of,&#8221; to the detriment of the artist and buyers misled in the operation. False representatives are also increasingly appearing, selling counterfeit works with false certificates (without verifying the identity of the people concerned).<\/span><\/p><p><span style=\"font-weight: 400;\">Market globalization also favors illicit trafficking (e.g., works looted in conflict zones). Some of this trafficking even funds criminal or terrorist networks. In this context, <\/span><b>the reliability of authenticity<\/b><span style=\"font-weight: 400;\"> is more crucial than ever.<\/span><\/p><p class=\"pw-post-body-paragraph jo jp ig jq b jr js jt ju jv jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl hz gh\" data-selectable-paragraph=\"\">\u00a0<\/p><p><b>What is a reliable certificate of authenticity?<\/b><\/p><p class=\"pw-post-body-paragraph jo jp ig jq b jr js jt ju jv jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl hz gh\" data-selectable-paragraph=\"\">\u00a0<\/p><p><span style=\"font-weight: 400;\">A <\/span><b>certificate of authenticity<\/b><span style=\"font-weight: 400;\"> attests that a work is an original creation, signed, dated, and documented. It must include precise information:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Artist&#8217;s name<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Title of the work<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Date of creation<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technique and materials<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dimensions<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Main image of the work, and ideally other complementary photos (such as a photo of the artist with the work, a detail, etc.).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Signature or stamp of the certifier<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">But it is also essential that this certificate <\/span><b>follows a recognized standard<\/b><span style=\"font-weight: 400;\"> and <\/span><b>is unforgeable<\/b><span style=\"font-weight: 400;\">. Receiving a simple PDF or a sheet of paper is not enough; one must demand higher quality and legal guarantees.<\/span><\/p><p class=\"pw-post-body-paragraph jo jp ig jq b jr js jt ju jv jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl hz gh\" data-selectable-paragraph=\"\">\u00a0<\/p><p><b>An essential reference: Object ID<\/b><\/p><p><span style=\"font-weight: 400;\">Developed by the <\/span><b>International Council of Museums (ICOM)<\/b><span style=\"font-weight: 400;\">, the <\/span><b>Object ID<\/b><span style=\"font-weight: 400;\"> standard constitutes <\/span><b>the international reference protocol for the identification of art objects and antiquities<\/b><span style=\"font-weight: 400;\">. It proposes a structured and standardized format to describe a work exhaustively: type of object, materials, techniques, inscriptions, ownership history, etc.<\/span><\/p><p><span style=\"font-weight: 400;\">This standard is used by museums, law enforcement agencies, customs, and art market players to combat theft, fraud, and trafficking. At <\/span><b>Artts<\/b><span style=\"font-weight: 400;\">, this standard is at the heart of our certification system, guaranteeing solid, clear documentation that complies with the best international practices.<\/span><\/p><p><b>New technologies at the service of traceability<\/b><\/p><p><span style=\"font-weight: 400;\">To address new challenges, several innovations are redefining <\/span><b>art certification<\/b><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Digital certificates<\/b><span style=\"font-weight: 400;\">: stored online, structured, accessible, verifiable.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Blockchain<\/b><span style=\"font-weight: 400;\">: allows an unforgeable record of the work&#8217;s history, under the control of a trusted third party.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Synthetic DNA<\/b><span style=\"font-weight: 400;\">: a unique and invisible biomolecular tagging technology, directly applied to the artwork, physically linking it to its certificate.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">These tools do not replace human expertise, but they reinforce <\/span><b>documentary integrity<\/b><span style=\"font-weight: 400;\">, <\/span><b>legal security<\/b><span style=\"font-weight: 400;\">, and <\/span><b>long-term traceability<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p class=\"pw-post-body-paragraph jo jp ig jq b jr js jt ju jv jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl hz gh\" data-selectable-paragraph=\"\">\u00a0<\/p><p><b>Artists, buyers, professionals: a shared requirement<\/b><\/p><p><span style=\"font-weight: 400;\">For an artist, certifying their work is a strong professional act. It:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">protects against copies,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">enhances the value of the work,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">instills confidence in collectors.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">For a buyer, it is an indispensable guarantee, especially in case of resale, insurance, or inheritance. A well-designed certificate can increase the value of a work and facilitate its circulation. Conversely, a work without solid certification risks being excluded from sales or undervalued.<\/span><\/p><p><b>The Artts Solution: modern, accessible, and rigorous certification<\/b><\/p><p><span style=\"font-weight: 400;\">Artts offers a simple and secure platform, aligned with international standards such as Object ID, to allow everyone \u2013 artist, gallerist, expert, collector \u2013 to create and manage robust digital certificates.<\/span><\/p><p><span style=\"font-weight: 400;\">Our solution allows:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">structuring essential data,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">adding attachments and histories,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">inviting experts to co-validate certain information,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">concretely protecting intellectual property.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Above all, it is designed to make this requirement simple and accessible.<\/span><\/p><p><b>Conclusion: certification, a pillar of trust and value<\/b><\/p><p><span style=\"font-weight: 400;\">In a globalized, digital, and sometimes opaque market, certification has become a strategic tool. It no longer concerns only institutions, but every artist, every work, every transaction. With Artts, certifying becomes a simple, modern, and powerful act, serving transparency, value, and the longevity of art.<\/span><\/p><p><span style=\"font-weight: 400;\">Fran\u00e7ois Toussaint,<\/span><\/p><p><span style=\"font-weight: 400;\">12 octobre 2024<\/span><\/p><p><span style=\"font-weight: 400;\">June 15, 2024<\/span><\/p><\/div><\/section><\/div><\/div><\/article>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The art market has profoundly evolved over the last ten years. The rise of online sales, the globalization of buyers, and the proliferation of digital galleries and platforms have disrupted the rules of the game. In this dematerialized environment, art certification has become a fundamental tool to protect artists, reassure buyers, and guarantee traceability. Opportunities [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2812,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-2808","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-english","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Art Certification: Why it&#039;s becoming essential for artists and market professionals? 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